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If you knew exactly what your potential customers search for when they craft search queries that are relevant to your business you’d be able to buy your own private island within a very short frame of time. That’s because you’d always get the customer you’re looking for. The one who is in real need of your product or service and willing to part with their money in order to get it.
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In the 21st century we know the world is data. In that sense search is not just a ubiquitous technology but also a fundamental navigational aid. In theory that should be good news for every search engine company (and mainly Google).
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Stanley multi-bit ratchet screwdrivers are a staple in any household that needs to put the odd bit of furniture together, do some handy DIY or hang some blinds and needs to attach the guide rail. The handy screwdriver comes with a number of bits that are stored in the handle, for convenience, and in some cases one of these bits is an odd star-shaped one that is most probably never used.
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It’s been a full ten years since the publication of Google Semantic Search the book that first introduced practical steps to search engine optimization practises for a fully semantic web and got the conversation rolling about entities in search, and their effect on attributes such as expertise, authority and trustworthiness.
In that time I have gone on to author more books on search, one on trust, and a couple of books on decision-making and intentionality.
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“Anyone who has ever watched an episode of Star Trek will have noticed that on the USS Starship Enterprise computing is both ubiquitous and intelligent. There’s never a need to manually input any data in the Star Trek computer and the only way to interface with it is with voice commands. The captain speaks to it the same way he’d speak to an individual.
“If that was not wondrous enough the Star Trek computer seems to be able to understand spoken speech without any problem (and presumably speaks many languages, not just English) and it collects its own data through its sensors making it therefore both instantly scaleable and independent of its operators.”
Read more: The Future Of Search in The Age of Artificial Intelligence