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Science Shows How Decades Of Exercise Build Your Body's Hidden Reserve

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27 September 2026

Every engineered system has a safety margin. A bridge isn't built to carry exactly the load it will face on a normal day; it's built to carry far more, so that a storm, a traffic jam or twenty years of wear don't bring it down. That margin is invisible most of the time. You only find out how big it is when something tests it.

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A Blogger's Guide to Talking About "Built To Last" by David Amerland

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06 September 2026

If you're covering Built To Last: How To Get Stronger, Healthier, and Happier At Every Stage of Life, here's the fastest way to get oriented: the angle, the author, and the hooks that make good copy.

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Data Reveals The Secret To Lifelong Fitness

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29 August 2025

There is a secret superpower linking 77-year-old Jeannie Rice, a world-class mid-to-long distance runner, to 102-year-old Kokichi Akuzawa, a man who just climbed the 3,776 meters-tall, Mt Fuji. On the surface the two could not be more different. Rice, a retired real estate agent, lives in Florida and spends her time between running on average, 50 miles a week and socializing with friends. Akuzawa, a retired livestock farmer, lives in Gunma Prefecture and divides his time between hiking, teaching painting and volunteering at an old people’s care home. 

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Built To Last - Official Landing Page

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27 March 2025

What If Fitness Was Designed to Last a Lifetime? Most workout plans fail because they demand too much and fit too few. Extreme routines, rigid diets, and unrealistic schedules set people up for burnout, injuries, and frustration.

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Media & Press Kit for "Built To Last"

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26 March 2025

What if fitness wasn’t about following strict routines—but about building a plan that actually works for YOU? Built To Last is not just another fitness book. It’s a practical, science-backed guide to customizing your fitness journey, so you can stay strong, mobile, and healthy for life.

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"Built To Last" in the Media

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26 March 2025

Most fitness plans fail—not because people lack willpower, but because they aren’t built to last. Built To Last offers a science-backed, practical approach to sustainable fitness, strength, and longevity. Instead of rigid routines, this book helps you customize fitness to fit your life—so you can stay active, strong, and mentally sharp for decades.

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