- Details
Our digital technology has directly contributed to the collapse of our shared, consensual reality. Technology is doing its job when it disrupts the reality we experience. We fail to do ours when we don't adapt to the disruption or, worse, choose to ignore it.
Read more: The Collapse Of Consensual Reality Changes Everything
- Details
Marketing constantly evolves and whenever I can, I become my own guinea pig because that’s a direct (NDA-free) way to get some marketing data and draw helpful conclusions on what has changed, what works and what no longer needs to be paid attention to as much.
Read more: What I Learnt From One Year Marketing “Built To Last”
- Details
Twitter (sorry, X), is a toxic cesspit were every interaction has the potential to spiral into a name-calling, label-attaching spat of half-truths, outright lies and seemingly ideologically-driven, hate-tinged, trolling. Facebook is without fact-checkers. Instagram posts are notable for their ability to attract ‘the haters’ and Reddit is that half-way zone where what you experience very much depends in which community you post.
Read more: When Digital Culture Collapses: Why Even AI Needs Moral Guardrails
- Details
These days every author plays an integral part in the marketing of their book. Publishers have come to rely on it and readers expect it. It took a full two years for “The Sniper Mind” to dominate Google search and readers’ awareness horizon and I documented part of that journey here.
Intentional: How to Live, Love, Work and Play Meaningfully has just gone past the one-year mark and, as the image below makes clear, it has already reached the saturation stage where Google search is concerned.
- Details
This is a deep dive into Artificial Intelligence (as it stands today), LLMs, Generative Search and the new autonomous ‘intelligent’ agents that will do our bidding. If you want to better understand the integration of technology in business and life in general this post is for you.