It is an inescapable part of doing business today that work has, to a large extent, been commoditized. No matter what business you are in there will always be someone else competing for the same customer base, offering largely the same products or services.

When describing what you do or sell, there will always be that you have “the best”, “the most suitable”, “the most reliable” of whatever product or service you are trying to get your prospects to buy. Realistically though so will everyone else. The problem with self-promotion is that when it comes down to describing what we do there really are never enough superlatives that will let us do so.

In this Online Marketing Help podcast we look at how to help your customers best understand who you are and what you do. Best-selling SEO and Social Media Marketing author, David Amerland, explains:

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