Social is the default setting in most of the things we do, even when we don’t realize it. Take driving for example. It’s an activity that has us control large metal machines that obey strict mechanical laws and run on complex road networks where conduct is governed by a strictly defined set of rules.
In theory an alien from another world with average motor skills and an above average memory could learn to drive and navigate our road networks within a day or two. And then, despite knowing how to drive and being able to recall every instruction of the Highway Code, he’d have a massive car accident the moment he ventured on the roads.
The reason lies in the fact that driving, arguably the most solitary of activities, is also one of the most social minded ones. When we drive we are not just intent on driving our car, obeying the road signs and considering that what we want is to get from point A to point B. We also, constantly scan the traffic around us. We are aware that there are many other cars on the road, driven by drivers with a wide range of skills and experience. Drivers who are under different pressures of time to ours, who are going to different destinations from ours and who are experiencing, as they drive, different levels of stress than ours.
In this Online Marketing Help podcast we look at just how a social business is no different to driving a car. Best-selling SEO and Social Media Marketing author, David Amerland, explains: