{audio}by David Amerland|How to Reverse Engineer Your Business|HMS100113.mp3{/audio}


All too frequently, in business and probably even in life, we use the fact that we have not quite got where we want to be to justify behavior that is itself a little hard to justify. Uneven customer policies, business decisions that are perhaps more ethically flexible than they should be, inconsistent behavior inside and outside the business, poor management skills, a lack of social conscience and an unwillingness to deal with anything apart from the pressing problems of the moment are just some of the many examples I can give you.

When challenged on this front the standard reply is along the line of “we are not a world class business yet”. But here’s the thing, size and success do not automatically create imperatives for working correctly. That comes from a direct involvement of and commitment by all the stakeholders in a business.

In this Online Marketing Help podcast we look at what reverse-engineer your business really means. Best-selling SEO and Social Media Marketing author, David Amerland, explains:

What You Missed

Building a Culture of Trust in Your Business
The Entrepreneurial Imperative And How to Use It to Your Benefit
How to Maintain your Focus in Business
Social Media Marketing made Easy
Social Media Marketing Explained
What Is Your Company’s Prime Directive?
Do We Really Need Smarter People?