{audio}by David Amerland|The Entrepreneurial Imperative in Business|HMS291212.mp3{/audio}


While it’s true that not everyone is an entrepreneur and it is also true that many of us simply want to find some type of work that allows us to pay the bills and live a productive, fulfilling life, the chances of it happening quite like that, in the future, are pretty slim.

The reason lies in the way work is shaping our world and, in turn, is shaped by it. Increased automation, the rise in productivity thanks to technology, the use of software and robots all point to a future where just getting a job, an activity that used to be relatively simple, now requires knowledge in trends, business developments and even search algorithms that are used to screen job applications.

In this Online Marketing Help podcast we look at just how businesses, in order to survive, must tap into the entrepreneurial imperative of each of their employees. Best-selling SEO and Social Media Marketing author, David Amerland, explains:

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