{audio}by David Amerland|Do We Really Need Smart People in Business|HMS101212.mp3{/audio}


The business world is full of paradoxes and anachronisms and today I am going to talk about a trend that happens to be both. The trend is the constant effort being made to increase the intellectual capital that is found inside an organization.

It’s intuitive to think that when it comes to business smart organizations hire smart people, or rather smart organizations need to hire smart people in order to be smart themselves. But intuitive as this may sound it actually locks a business that pursues this strategy into an ever shorter cycle of diminishing returns where the smart people coming in cost more and more money to hire and return less and less in terms of the investment that has been made in them.

In this Online Marketing Help podcast we look at just how business can become smarter in the social media age. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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