We are incredibly good, these days, at talking the social media business talk. The web, for example, is full of data silos, vertical markets, fragmented niches, connected customers, social buyers, brand advocates, product evangelists and the proverbial partridge on a, now I suppose, social media pear tree.
But what does all this mean? Why is it any different to the late 90s back in the last century when our obsession with meetings, the emerging online world and PowerPoint presentations gave us such vomit-inducing, glib sentences like: “B2B is the place to be” and “Right-sizing our business Upsizes our Prospects”.
Buzzwords aside if you are truly committed to developing a social business with all that this implies, if you want to have a sustainable future in the fast developing digital landscape of today you need to address the hardest issue of all: Trust.
In this Online Marketing Help podcast we look at the ephemeral quality called ‘Trust’ and how a company can instil it in its culture. Best-selling SEO and Social Media Marketing author, David Amerland, explains.
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