{audio}by David Amerland|What Is Your Company’s Prime Directive|HMS290912.mp3{/audio}


It’s 46 years since Star Trek first aired on black & white television screens and the world, has changed significantly since then. Arguably the very fact that you can access this recording, across the web from virtually any internet connected place on the globe is every bit as futuristic as any tech Star Trek can serve us with.

The point of this podcast is not this however. It has more to do with guiding imperatives. And I have chosen here to look at the power of the Prime Directive regarding intervention in other societies. Why? Because if we accept that Star Trek’s mission statement was to go boldly where no man had gone before then the Prime Directive is the conscience of that mission statement. It helps set boundaries, define limits and guide overall behavior so that the Star Trek crew does not go in with phasers blazing trying to right all wrongs and creating, in the process, all kinds of inconsistencies.

In this Online Marketing Help podcast we look at what is required for a business to succeed in today’s social media environment. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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