A large number of emails, messages and Tweets I get complain about the difficulty of making it in business today. With the constant fragmentation of the online market and the need to have constant, fresh content in a variety of formats there is a lot of pressure being placed on businesses to become multimedia content creators.

Yes, it’s hard. Then again not making a success of your business is just as hard. The reason things feel so difficult today lies in the fact that we are all being pulled from all directions at once. To succeed you need to be able to demonstrate, convincingly, that you are unique, passionate, capable and there to stay. There may well have been a time when being in business felt easier, when succeeding required you to focus on your core strengths and then let things take their course. Perhaps.

In this Online Marketing Help podcast we look at what it takes for a business to succeed in today’s challenging world. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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