David Amerland

How can a Business Develop a Conscience?

by David Amerland - How Can a Business Develop a Conscience?

This is a week where I get to ask some hard questions and one of them is just how does a conscience manifest itself in a business model. After all any business is set up to do one thing well, and that is to make money. We could argue that success in this field justifies the reason the business has been set up for and that all is well. Whatever it is that the business had to do in order to become successful can be excused and forgiven and perhaps, even, forgotten.

That approach however opens the door to all sorts of improprieties. And the problem with that is that no business operates in a vacuum. What it does and how it does it affects the community it is in and the society that community is situated within. And depending on the scale of the damage it has done, it has the capacity to create a snowball effect where the adverse impact of any action is greatly magnified within the community at large. Small problems then become large ones very quickly. Technical issues become social ones. And solutions which were intended to handle a business-related issue, no longer work.

In this Online Marketing Help podcast we look at just how a business can be made to develop a conscience. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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