{audio}by David Amerland|Stop Talking About Business Like It’s War|HMS110512.mp3{/audio}


Business is a tough environment. You have to juggle many facts which themselves frequently make little sense, in order to second-guess what’s really happening. The competition sometimes can seem ruthless, adversarial customers can become the enemy and those who are in front-of-house activities are frequently referred to as being in the front line.

I totally get that the pressures we frequently face when in business can feel extreme. I understand that there is a need to encourage staff and colleagues with battle talk, that team building and a sense of camaraderie are easier to foster if we have what I call “The Bunker Mentality” where we all huddle together within our business environment and demonize everyone outside it. But I also know that business is not war. I know that no one gets injured or killed doing their work. There is no life or death situation to consider. And that irrespective of how pressured a business environment can get any mistake we make in business is unlikely to cost our lives.


In this Online Marketing Help podcast we look at just why talking about business like it is war leads to more problems than it solves. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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