Business revolves around costs. Because the viability of any enterprise depends upon a profit/loss basis where cost figures heavily it is understandable to see the businesses of today lament the fact that the need to market on an almost individual basis, in the social media age, is something which creates a higher costs than usual, just as marketing costs in general are dropping.
I have a ready answer for that and it really comes down to what you want your business to achieve: create a one-off sale at the highest margin of profit for that particular transaction or create a long-term relationship with a customer which will increase the long-term viability of your business?
In this Online Marketing Help podcast we look at just what you should take into account when you think of the cost of doing business with your customers. Best-selling SEO and Social Media Marketing author, David Amerland, explains.
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