{audio}by David Amerland|The Cost of Doing Business|HMS140412.mp3{/audio}

Business revolves around costs. Because the viability of any enterprise depends upon a profit/loss basis where cost figures heavily it is understandable to see the businesses of today lament the fact that the need to market on an almost individual basis, in the social media age, is something which creates a higher costs than usual, just as marketing costs in general are dropping.

I have a ready answer for that and it really comes down to what you want your business to achieve: create a one-off sale at the highest margin of profit for that particular transaction or create a long-term relationship with a customer which will increase the long-term viability of your business? 


In this Online Marketing Help podcast we look at just what you should take into account when you think of the cost of doing business with your customers. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

Related Podcasts Which May Be Of Interest

The Starting Point for your Website’s SEO and Social Media Marketing
The Year Ahead is Going to be the Year of the Exceptional in SEO and Social Media Marketing
Search and the Social Media Marketing Question
SEO Trends Predicted for 2012 for Webmasters and Businesses
Social Media Marketing Explained
Social Media Marketing made Easy
How to use your SEO and Social Media Marketing to Stand Out from your Competition


{snippet smm}