{audio}by David Amerland|How to Take Advantage of Web Trends for your Business|HMS070412.mp3{/audio}

Irrespective of what kind of business you are in there is one thing uniting the lone writer working in a back bedroom and the CEO of a multi-million global corporation trying to maximise profits and deliver value to its shareholders, and that is the need to understand how the web really works.

This is no flight of fancy exercise where we look at technical theories or some kind of online marketing trick. The need to understand what drives the web and the development of services, at a universal level, is very real and imperative to the success of every business venture. And this leads us to the heart of today’s podcast.

In this Online Marketing Help podcast we look at two underlying motive forces in the web which are responsible for almost every change we see upon it. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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