{audio}by David Amerland|How to Create Engagement and Brainwork in your Business|HMS020412.mp3{/audio}

Business is a funny thing. When a company is set up, everyone within it is defined by what it is. A paper company makes everyone a paper sales person, and a games company makes everyone a games sales person and the funny thing is that most times, selling is not about selling at all.

The traditional view of selling where you have a product and now need to stimulate demand, drive brand awareness and close a sale is still there but it has subtly changed. Right now, the transparency of social media and the ability it has to create connections both within an organisation and without, has the potential to create true brainworkers out of everyone.

In this Online Marketing Help podcast we look at how brainwork can help you make your online business, and marketing, better. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

Related Podcasts

How to Market Yourself Online
Which Social Media Network is Better to Use for Marketing?
Is Your Ego Destroying Your Business?
What Does your Business Really Sell?
Dare To Be Different in Business and StartUp Ventures
How to Delegate Responsibility in a Small Business Environment

{snippet smm}