The challenge of marketing online has changed. There are several factors which have contributed to this change. Online audiences are now more mature. Websites are more interactive and we have seen, in our days, the huge explosion in social media which makes online communication more personal.

So the question on how to do something which businesses have always done is a valid one. It is a challenge because in the business world marketing is frequently seen as a bolt-on. It is something you do right at the end, after you have set up your business model and your product or service and its packaging. Then you think OK, now I just need to let people know.

That however is the wrong way to approach it.  In this Online Marketing Help podcast we look at three things you need to do to help your online business market itself better. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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