{audio}by David Amerland|The Mobile Web and SEO|HMS220312.mp3{/audio}

When it comes to the mobile web there is a lot of confusion. Website owners know it’s there but they are not sure how to go about building a mobile website or what the real benefits are. Will someone really find my website on their smartphone and then go ahead and make a purchase? Asked me one site owner.

It’s a question I hear often and as I wrote in a post earlier this week the question of whether you should or shouldn’t join the mobile web has to happen in direct response to what is good for your business.

But I am not going to talk about this here. I am going to talk about SEO. You know that the success of your website relies upon its ability to be visible to search and to be ranked by Google in a way which places it high on the search engine results page. Ideally on the very first page.

Can the presence of a mobile version of your website help your SEO even when you do not intend to target the mobile audience?  In this Online Marketing Help podcast we look at just the impact mobile search and mobile websites have on search engine optimisation and search rankings. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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