{audio}by David Amerland|Will SEO still be necessary in five year's time?|HMS210312.mp3{/audio}

It’s fair to say that I have heard predictions on the demise of SEO pretty much since I started optimising websites back in 1995. Even then there were those who were predicting that the day would come when you would not need to talk to some guy spouting jargon you didn’t understand and doing things which seemed like black magic, just so that your website could become visible on the web.

We have come some way since those days in terms of SEO becoming more transparent in its practices and more clearly understood in its necessity. We have even come to the point where we will get pretty close to the idea of having a semantic web. The term means different things to different people but for our purposes it means that websites will be able to be found without the intervention of a search engine optimiser to help them get indexed properly.

Search engine optimizers and search engines then, in this regard, work in tandem for the benefit of webmasters. Will this ever change and will the semantic web create a different SEO world? In this Online Marketing Help podcast we look at just what will happen in the SEO landscape so that you can best prepare your business for the very near future. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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