{audio}by David Amerland|Is your Ego Destroying your Business?|HMS040312.mp3{/audio}

One of the advantages of being able to talk to many different business people and see many different types of business in action is that sooner or later you begin to recognise specific patterns in how businesses operate and you also see patterns in the problems which develop.

The most consistent one is what psychologists call the ego-trip. Getting a business off the ground, developing it and then making it succeed demands so much of our passion, time and energy that inevitably, at some stage, we closely identify with what we have created. When that happens everything which affects the business then affects the business owner at a personal, rather than professional level.

In this Online Marketing Help podcast we look at just what you need to do in order to stop your ego from destroying your business. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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