{audio}by David Amerland| The Difference Between Social Media and Social Business|HMS190212.mp3{/audio}

Science always seeks to understand concepts and situations, not to mention things, by examining their differences rather than by looking at their similarities. The idea behind the approach is that it is only by understanding that which is new do we stand a chance of discovering the fundamentals which guide it.

It is no different when it comes to concepts as similar as Social Media and Social Business. Apart from the obvious question what the hell is the latter? There is the very obvious fact that social is the connecting element and the perceived differences between the two will come down in their ultimate end result. Social media, we could say, has as its ultimate aim the desire to inform and, possible, entertain its target audience whereas social business is there to, well, foster business which means help create a purchasing decision.

Analysing how these two separate and distinct end results is achieved however helps reveal the underlying fundamentals. Both social media and social business are governed by the same three underlying principles: Honesty, Transparency and Personalization.

In this Online Marketing Help podcast we look at just what separates or what unites social media marketing from social business. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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