{audio}by David Amerland| Social Media and SEO Striking the Balance In your Business |HMS060212.mp3{/audio}

It is only relatively recently that I said that SEO is a ubiquitous technology. There is nothing which you can do in terms of online work which does not need some sort of visibility on the web and that visibility is provided by search which means that SEO is essential.

There are other things to SEO, of course, beyond creating visibility for a website. There are specific SEO-related elements which have to do with the naming of products and the way information is presented on the web, to name but two. Then there are the social media cues which inform search and influence your website’s ranking. Add to this search engine marketing techniques and social media marketing and you end up with a really complex picture that’s far from clear.

The focus of this podcast however is just how much weight should you give to your social media marketing efforts and how much effort should go into your SEO. You understand that without looking at a specific case it is always hard to provide an answer without the risks of generalisation, ideally your social media marketing efforts take place in addition to your SEO ones. In a world however where time is always of the essence and where there are never really enough manhours I understand that you will need to start making some hard choices when it comes to the question of how you should allocate your online marketing time and still have some kind of life and here I do have some suggestions.

In this Online Marketing Help podcast we look at just how to decide where to concentrate your marketing efforts the most, social media or SEO. Best-selling SEO and Social Media Marketing author, David Amerland, explains.

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