{audio}by David Amerland|Social Media Marketing Explained|HMS101011.mp3{/audio}

Sometimes the hardest things to explain adequately are the ones which are most crucial. When it comes to SEO and Social Media Marketing, explaining just what the latter is, at a conceptual level, is really hard because we often tend to lose sight of the concept as we focus on the functionality.

The core of social media marketing is a shift of focus and attention away from traditional command and control structures where a certain amount of control freakery stifled any kind of message coming out until everything we received was a blunt, sanitised, corporate-speak type of message to a more functional, organic, network management kind of structure where the important parts are the relationships we foster and the kind of interaction we fire up.

In this SEO Made Easy podcast we look at just what social media marketing is, at a conceptual level. Best-selling SEO and Social Media Marketing author, David Amerland, explains. 

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