If you are a writer working online on the web you have a natural advantage over anyone else when it comes to SEO. Search engine optimisation (SEO) is still text-driven at its core and for a writer this provides the best means of self-promotion.
Provided you know how to create a unified message and craft an SEO content creation strategy then there is no reason why your name, your website and your work should not be easily findable all over the web.
SEO is not rocket science, it is comprised of very accessible steps which almost anyone can take and which, for writers, they are almost second nature. In this podcast, best-selling SEO author, David Amerland, explains just this.