The abiding question when it comes to webmasters is: “What should I be doing, now?” Semantic search has made SEO harder by, paradoxically, making it easier. When the optimization of a website depended on understanding the impact of very specific technical things, all you had to do was find out what those ‘things’ were and apply them.
Semantic search has taken the dependence on technical SEO away. We now talk about ‘soft’ optimization vectors such as quality and the end-user experience and Trust, Authority and Expertise (those darned Google human raters’ guidelines again).
So, how do you start? Exactly? Watch the video and the answers are there.