The Social Media Today #SMTPowerTalk series has never failed to deliver valuable insights each time. This one was exceptional. Lee Smallwood founder of and Ammon Johns of are both veteran marketers with a longtime experience of what works and what doesn’t.

The magic of Hangouts On Air is that each one is unique. It is the synthesis of the moment, circumstances, background, participants, the host (yours truly in this case) and the audience. The fact that this Hangout was also hosted through the Social Media Today pages was one more valuable variable thrown in the mix. Both Lee and Ammon gelled. The audience produced some invaluable questions and the insights started coming one after the other.

Watch the video below for the complete Hangout On Air.