In the social network world it often is easier to be prescriptive and analytical than accepting and holistic. How we establish “safe zones” for contact in a social media network, how we create comfort zones and yet how we avoid growing stale, was the subject of an open on-air discussion with Eric Enge and Mark Traphagen, both of Stone Temple Consulting.

The amazing thing about this is that while we are all working within the relatively ‘hard’ concepts of search and metric-driven marketing and brand values, we also are all aware how the true impact and touchpoints are being generated by the softer, human attributes.

This was definitely a touchy-feely HOA and we covered some pretty interesting ground.