If you find this fascinating consider the fact that Paul also helps small businesses and professionals, like himself, understand what it is that they need to do in the age of semantic search and the semantic web.
While Paul focuses a lot on what those active in his profession should do the value of what we discussed transcends business verticals. In the semantic web we see transparency, connectivity and authenticity as key. Each of these changes what we do and how we do it and, in the process, it changes everything else.
Check out the video for some of the insights that came out as a result of the Q & A session.