Can Hangouts on Air (HOAs) help you increase your influence? Can they help you reach more influencers? Is influencer marketing something you should be pursuing? Is there really such a thing as an “influencer”? These are just some of the questions that we addressed as Christine DeGraff  and Ronnie Bincer took us through a lightening-fast, rapid-fire half-hour Hangout On Air.

The question of how influencers affect search, how they can be approached and how they fit in the overall relationship marketing that is in play now is far from solved, but this HOA definitely tackles the issues, heads on.