Ryan Hanley is part of the new breed of content marketers who “get it”. He knows Google is changing. He has seen search change first hand. He knows content marketing and he sees the challenge that businesses face as they transition into the new web of semantic search.

Hangouts on Air are awesome because you never really know quite what you will be asked. This one was no exception. Ryan is a very focused, intelligent interviewer and many of his questions built upon previous interviews he has done which can be seen at his website RyanHanley.com.

True to form, in this HOA he asks some pretty tough questions as well as the a number of less unexpected ones. As always what makes a Hangout On Air is the participation of the audience and the energy they bring to the live event. This one was truly awesome. Check it out: