Using a Hangout on Air to launch a book about using Hangouts on Air for business is an eminently sensible thing to do. A little like “the proof of the pudding”. The Dreaming With Entrepreneurs regular HOA series run by David F. Leopold provided a great base to introduce the book.
Google+ Hangouts for Business is more than just a how-to book on the technical points of a Google+ Hangout. It takes you under the hood to explore the psychology of Hangouts. How they can be used to generate greater trust and establish authenticity.
This is a truly disruptive technology ay work.