Will 2015 be known as the year of content marketing? Will native advertising swamp the market? Is traditional marketing dead? These are questions every business struggles with not just large corporations.
David F Leopold is a man on a mission. His latest book challenges the traditional book format to bring about a visual, digital book. In this latest Hangout On Air to discuss marketing trends for 2015 we got to cover a lot of ground.
The challenge of doing business has not changed at all. The means at our disposal however have. The challenge of marketing is also the same. But now we can do some things differently and with greater ease. These are the changes we are facing and working them into our everyday work lives requires a specific mindset.