David Amerland

Semantic search, branding, marketing, best practices and ground-breaking news: these are Hangouts On Air where all this is discussed, explored and quantified. David Amerland is a guest speaker and, occasionally, a presenter.

Google+ Hangouts for Business Book Launch

Using a Hangout on Air to launch a book about using Hangouts on Air for business is an eminently sensible thing to do. A little like “the proof of the pudding”. The Dreaming With Entrepreneurs regular HOA series run by David F. Leopold provided a great base to introduce the book.

Google+ Hangouts for Business is more than just a how-to book on the technical points of a Google+ Hangout. It takes you under the hood to explore the psychology of Hangouts. How they can be used to generate greater trust and establish authenticity.

This is a truly disruptive technology ay work.

Watch the Google+ Hangout for Business book launch video:

Drawing Live on the Web in a Hangout On Air

Hangouts on Air (HOAs for short) are a perfect example of Google’s disruptive technologies. They bring people face-to-face, at zero cost (apart from their time and maybe some basic equipment). In a Steady Demand event  the Drawshop dropped in and livened up things by illustrating the topics live.

Kinda insane when you really think about it. Yours truly talked about semantic search (and yeah it is like a sandwich) the Drawshop’s Rufus worked tirelessly and the end result was totally jaw-dropping.

Watch and be awed:

Should CEOs blog?

This is a timely discussion that revolves around several issues: CEO performance and requirements, the erosion of trust equity experienced by large organizations and the challenge of becoming personal and personable with a rapidly evolving consumer base.

The conversation was kick-started by my article on Forbes about CEOs who blog (and get it wrong) and an intelligent response penned by NetApp’s David Gingell who asked should CEO’s blog at all?

David Gingell is playing devil’s advocate here (the irony that he blogged to ask the question is not lost on him, or me) but his question is serious. We expect CEOs to be many things today and there is real pressure upon them to deliver. Blogging and social media dabbling seems to be the least of the activities they should be judged on, except that we do live in a social media world.

Catch the video for a flavour of the full discussion and the points that were made.

VIDEO: What’s the Best Comment System For My Blog?

In an update to my original post on commenting systems and SEO a recent Hangout On Air with Jason T. Wiser covered the question from the point of view of the end user.

Pulled into it along with yours truly were Google Authorship expert and Stone Temple Consulting director, Mark Traphagen and Developer Donart Nummer.

The main take aways here were the main criteria for choosing a comment system for your blog:

•    Ease of implementation
•    Stability
•    Engagement increase
•    Tracking (the comments)
•    Social value (depending on your audience)

Watch the video for the main discussion:

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