Semantic search, branding, marketing, best practices and ground-breaking news: these are Hangouts On Air where all this is discussed, explored and quantified. David Amerland is a guest speaker and, occasionally, a presenter.
In a Hangout On Air where I agreed not to discuss marketing, SEO, semantic search or branding, we ended up having what is perhaps one of the most poignant HOAs of the year where we ended up talking Walking Dead.
The Hangout on Air was organized by Carolyn Capern and Greg Trujillo and it was attended by Mia Voss amongst others. The discussion was light but inevitably very real. You just can’t talk Zombie Apocalypse and the world ending without getting into relationship building, authenticity, trust and what is it that ultimately makes us human.
All the things, in short, that on the social media stage go into branding, marketing, relationship building and entity creation in semantic search. I can’t remember the last time a TV show touched upon points that affect sociology, psychology and semantic search. That this one has is not just an indication of how TV programming is getting better, it is also an indication of how search is now way more than just what happens on the web. Art, life and one imitating the other and the reverse, are now very much part of our reality. Online and offline are fusing. The imaginary and the real are edging closer.
Catch the video for the full Hangout On Air experience.
A book is nothing but a launching platform. It’s there to answer some questions, ask some fresh questions and by its having been written (and read) provide new answers that will lead to new questions.
If all that sounds like an exercise in futility rest assured it isn’t. It’s a madcap dance of backwards and forwards steps that ultimately drive us forward. Writing Google+ Hangouts for Business I had to take all this into consideration as I put the book together.
My recent Hangout on Air (HOA) with Eric Enge and Mark Traphagen both of Stone Temple Consulting and Ronnie Bincer did not just talk about my book, it focused on many of the reasons why we use Hangouts as a communication tool.
We are at the beginning of a communication revolution. If you consider the telephone made skyscrapers viable by freeing up interior space that would have been taken up by elevator shafts for commercial use, there is no telling what impact HOAs will have on the real world. It may be that airlines will see a dramatic drop in business bookings. We might communicate more and more and more, making instantaneous video connection a norm that will undermine the telephone itself.
Whichever way it goes it certainly is very exciting to be diving in at this very early stage. The Hangout below covers a lot of ground and as usual, Eric, Mark and Ronnie bring an incredibly well-informed perspective to bear.
Using a Hangout on Air to launch a book about using Hangouts on Air for business is an eminently sensible thing to do. A little like “the proof of the pudding”. The Dreaming With Entrepreneurs regular HOA series run by David F. Leopold provided a great base to introduce the book.
Google+ Hangouts for Business is more than just a how-to book on the technical points of a Google+ Hangout. It takes you under the hood to explore the psychology of Hangouts. How they can be used to generate greater trust and establish authenticity.
This is a truly disruptive technology ay work.
Watch the Google+ Hangout for Business book launch video:
Hangouts on Air (HOAs for short) are a perfect example of Google’s disruptive technologies. They bring people face-to-face, at zero cost (apart from their time and maybe some basic equipment). In a Steady Demand event the Drawshop dropped in and livened up things by illustrating the topics live.
Kinda insane when you really think about it. Yours truly talked about semantic search (and yeah it is like a sandwich) the Drawshop’s Rufus worked tirelessly and the end result was totally jaw-dropping.
Watch and be awed:
This is a timely discussion that revolves around several issues: CEO performance and requirements, the erosion of trust equity experienced by large organizations and the challenge of becoming personal and personable with a rapidly evolving consumer base.
The conversation was kick-started by my article on Forbes about CEOs who blog (and get it wrong) and an intelligent response penned by NetApp’s David Gingell who asked should CEO’s blog at all?
David Gingell is playing devil’s advocate here (the irony that he blogged to ask the question is not lost on him, or me) but his question is serious. We expect CEOs to be many things today and there is real pressure upon them to deliver. Blogging and social media dabbling seems to be the least of the activities they should be judged on, except that we do live in a social media world.
Catch the video for a flavour of the full discussion and the points that were made.
In an update to my original post on commenting systems and SEO a recent Hangout On Air with Jason T. Wiser covered the question from the point of view of the end user.
Pulled into it along with yours truly were Google Authorship expert and Stone Temple Consulting director, Mark Traphagen and Developer Donart Nummer.
The main take aways here were the main criteria for choosing a comment system for your blog:
• Ease of implementation
• Engagement increase
• Tracking (the comments)
• Social value (depending on your audience)
Watch the video for the main discussion:
Interior Design is arguably one of the most complex business to crack. It has a strong structured component to it and a very distinct artistic element that are fused to create a seamless whole.