The Sniper Mind book - first interview
The Sniper Mind book interview where we talk snipers (of course), brain, decisions, systems and how we motivate ourselves.
Artificial Intelligence in SEO
In what is a very short introduction to a very complex subject I discuss AI, Rankbrain and the constant evolution of search. There will be a lot more coming on this subject in the next few months ahead so stay tuned.
Facebook, Marketing, Trust and Your Business
A Blab interview with the ever awesome Rebekah Radice on Facebook, marketing and trust and how to make it all work together.
Building Consumer Trust and a Positive Customer Experience
The DrivingSales Executive Summit (DSES 2015) in Las Vegas, provided the opportunity to witness, first hand some awesome people doing really good work. Through ahighly structured approach that delivers consistency DrivingSales is helping the automotive industry transition to the 21st century. Check out the link here for more.
Humanizing marketing in the 21st century market place
What does it even mean we use the buzz words to "humanize marketing"? Marketing is done by people, for people. It is not performed by machines. Yet it is performed in a way that deprecates human values and creates a disconnect.
This was an involved, targeted discussion that took into account a great many variables that impact upon businesses today. Do check the video out and for practical steps you can implement right away that will help improve your search marketing and branding check out SEO Help: 20 Semantic Search Steps that will Help Your Business Grow.
Technology, Search, Marketing, Communities, Content Creation and Back to the Future
The title of this post will only make sense if you watch the Hangout On Air. Organised by Peter Lunn and Kath Dawson it features Martin Shervington, Amy Harrison, James Dearlsey and yours truly in a round table discussion of everything Google+, marketing and digital. Oh, it also happened to be an all-British Hangout On Air (which does not always happen).
Check it out:
Semantic Search Optimization Tips Discussed on a Google+ Hangout
We have been discussing semantic search online for some time now. Google Semantic Search kicked off the ‘conversation’ even before Google’s Hummingbird was a thing.
The abiding question when it comes to webmasters is: “What should I be doing, now?” Semantic search has made SEO harder by, paradoxically, making it easier. When the optimization of a website depended on understanding the impact of very specific technical things, all you had to do was find out what those ‘things’ were and apply them.
Semantic search has taken the dependence on technical SEO away. We now talk about ‘soft’ optimization vectors such as quality and the end-user experience and Trust, Authority and Expertise (those darned Google human raters’ guidelines again).
So, how do you start? Exactly? Watch the video and the answers are there.
Social Media Today #SMTPowerTalk No. 6
The Social Media Today #SMTPowerTalk series has never failed to deliver valuable insights each time. This one was exceptional. Lee Smallwood founder of NOD3X.com and Ammon Johns of ammonjohns.com are both veteran marketers with a longtime experience of what works and what doesn’t.
The magic of Hangouts On Air is that each one is unique. It is the synthesis of the moment, circumstances, background, participants, the host (yours truly in this case) and the audience. The fact that this Hangout was also hosted through the Social Media Today pages was one more valuable variable thrown in the mix. Both Lee and Ammon gelled. The audience produced some invaluable questions and the insights started coming one after the other.
Watch the video below for the complete Hangout On Air.