The Tribe That Discovered Trust
The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions
What does the word “Trust” mean?
How does the clustering of perceptions that surround a word everyone uses differently affect what we do in our personal, commercial and entrepreneurial lives? Scholars and practitioners widely acknowledge trust's importance:
- Trust makes cooperative endeavors happen
- Trust is a key to positive interpersonal relationships
- Trust becomes even more central and critical during periods of uncertainty due to organizational crisis
- Trust is a central component in effective working relationships
Because trust is considered so vital, it has been studied extensively and we now have the data necessary to see how it works. How it can be created. How it is propagated across social networks. How it can be lost when things go dreadfully wrong and then how it can be regained.
If you work on the web. If you run any kind of business. If you’re a business leader. If you’re putting together any kind of tribe. If you’re interested in how to make your working relationships work more smoothly and your business function more effectively, this book will help you understand the kind of digital and commercial behaviors you need to put in place.
Complete with an allegorical tale of trust in the opening chapters, designed to serve as a learning ground and a workshop scenario included, The Tribe That Discovered Trust, takes us through all the different forms trust takes and then plumbs the usually unfathomable depths of the human condition to ask "What is it we must do, to help create trust?". The answer depends always upon context and expectations, belief systems and hopes. This book helps you use what you have as a starting point, by understanding where it fits in with the greater picture of trust. It then allows you to begin to design the strategy necessary to help you succeed.
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Check out some of the discussion around Trust in a Hangout-On-Air hosted by Martin Shervington, on Google+