Google's new filter against over-optimized websites may end up penalizing some legit websites.

Google’s new over-SEO penalty is, understandably, making SEOs a little edgy the job, after all, has now become a little harder and search marketing a little more complicated.


Just like with the Panda update which produced false-positives and penalized some websites unfairly the new filter which is aimed at sorting out websites which have great SEO but poor quality content from those which have great content but suffer a little on optimization, will also catch some sites which do not deserve to be caught up in its net.

Google is introducing this because the web is getting larger and ranking is getting more complicated. A little later this year it will introduce a new update to search which might indeed change everything. I will be writing a post about this later in the week but for now what you really need to worry about is, will your website be affected?

In theory, if your content is good you should have nothing to worry about from Google’s new filter. But here’s the thing. Nothing is foolproof and search is a very complex business so there is a chance that some websites will trip Google’s alarms without being wrong per se.

How to Make Sure you Do not Trip Google’s Over-SEO Filter

There are some checks you can make.

01. Low-quality pages on your website need to be either upgraded or deleted. Check your Google Analytics to see where traffic goes and take appropriate action either by deleting those pages or by upgrading their content so that they become more relevant ot even by merging them with other, related, pages to create more value.

02. Incoming links you may have from low quality websites, article websites which were of poor quality and which may have been punished by the last Panda update, now need to be either deleted or significantly outnumbered by high-quality ones coming in from reputable websites. If you have bought links in the past you may want to check if they are still there.

03. A lot of adverts or flash graphics placed above the fold, an excessive number of images on your website or website elements which load slower than the rest of the page may signal a spam website. Remember this is a quality ranking approach tot he site and the end-user experience so you need to make sure that your site, from a visitor's point of view is spot on.

04. Short posts of 250-300 words which may not be duplicates but which however leave little room for much originality as they cover a popular topic, stand a possibility of becoming a signal, especially if they form the majority of your content.

As the dust settles we will see more and more of the impact of Google’s latest change. It makes good sense to act on it before it gets to the point where you notice a drop in rankings and then have to take extensive action.

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