Five Social Media Tools which allow you to predict real time online and offline marketing trends.

Last year I wrote a piece on the ability of Twitter and Social Media to help predict trends and real time results a lot more accurately than any other tool we may have at our disposal.

Less than a year later and we are at the point where supercomputers can analyse social media reactions to make accurate predictions on real-time, offline social events such as regime change, revolution and sweeping social change. This is a clear indication of the power social media has to offer. The reason it has become such a powerful tool is that, at last, it brings together, technology and people, allowing us to finally leverage the power of the web to do things we want to do, faster, better and with greater impact (and at a lower cost).

All this is great news if you are a marketer looking to leverage the social media world to your benefit. It is great if you are a webmaster who wants to use social media to help promote their brand and their website. It is fantastic if you are an analyst looking for the latest online trend.

The question always at is how do you put all this into practice so that you can save time, gain a competitive advantage to your online marketing and SEO and gain more sales and a higher web presence?

Well, irrespective of what you want to do on the web the needs you have are the same: you need quality data, fast. You want to be able to forecast events in the marketplace before they happen. You want to be able to take advantage of online trends which you can use in your marketing.


Here Are Five Great Social Media Tools You Can Use

01. TweetReach – Whenever you use Twitter you wonder just who sees your Tweets, whether they retweet them, respond to them or pass them on. TweetReach enables you to mine Twitter for that data using any search term you desire and gauging the results. The one small restriction is that it limits this to your last 50 Tweets, which seems to be fair in terms of relevancy and in order to reduce noise in the results. Now you never have to wonder if your online marketing is working.

02. Google Trends – Input a search term of your choosing in Google Trends and watch how the search volume for that search terms evolves across time, geographic regions plus what news there has been regarding it. Invaluable when it comes to actually seeing how interest on something peaks or wanes it is a valuable research and analysis tool.

03. Google Alerts – Google alerts allows you to mine Google and its vast web indexing resources and be notified the moment something relevant to your interests breaks the surface on the web. Useful as both an early warning and a corroborative research tool, Google Alerts can be used to track the reach of your marketing, alert you to breaking news stories, give you an indication of whether interest in a trend is peaking and keep you abreast of the wave in terms of information.

04. The US Government’s Open Source Centre – By their own words: “The Open Source Center (OSC) is the US Government's premier provider of foreign open source intelligence. provides information on foreign political, military, economic, and technical issues beyond the usual media to an ever expanding universe of open sources.” This means that when you want to be ahead of the wave in knowledge of what’s hot across the web the Open Source Centre can do all of the hard work for you.

05. Monitoring BBC – The Monitoring BBC service is another free media monitoring service which summarises stories breaking across all of the BBC’s significant presence. This way it has the ability to show not just what’s breaking across the globe on almost any front (politics, environment, consumer issues, economy and tech) but also to provide a concise view of interest and responses as they develop.

Taken together all these five tools give every webmaster the ability to second-guess trends with greater accuracy, put in place online marketing campaigns which ride on the coat-tails of breaking news stories or social media trends and utilise the web in a way which creates greater interaction and engagement.