One thing that’s constant about search engine optimization is that unless your website is on the first page of Google at the very top position for every search term you optimize it for you are really not going to be completely happy about it.
A few months back, completely by accident I came across the search term ‘Top How-To Practical Business Books’ in relation to SEO books and books on online marketing and, completely on a whim and out of curiosity I optimized HelpMySEO to be on the first page of Google for that search term.
I then detailed in a post titled ‘Top How-To Practical Business Books on Google’s First Page’ which I wrote back in February how I did it. All of this was before the Google Panda update and in all honesty I did not expect my efforts in SEO in that direction to have any longevity beyond the one-two month mark.
We are now past that period and past the update and my post on the subject continues to deliver results for that search term on Google’s first page, against over six million competing pages, as the picture below reveals. It also shows the strength and weaknesses of the Google Panda update and the way it has penalized websites which are also legitimate. The website which used to be at the very top of Google’s top page for that search term and whose gloat about the fact made me decide to optimize HelpMySEO to be above them belongs to a publisher by the name of ‘Substance Books’ who prided themselves on having an in-house SEO working on the optimization of their website.
‘Substance Books’ have not bothered updating their website content very much in recent months and they are now paying a hefty price. The Google Panda update, unfortunately, is penalizing websites where the webmasters are too busy or have too little manpower to actually make any difference in terms of content which perfectly showcases the ‘unfairness’ of the title of this post.
The question here is, of course what should you do in order to help your website and avoid it being penalized by the Panda update?
Ten Actions You Should Take on Your Website After the Panda Update
1. Put in content regularly
2. Make sure all content you create is original and longer than 200 words
3. Check to see if you tripping Google’s spam website alerts
4. Check to see your bounce rate on specific pages
5. Check to see any bad or low-quality inbound links
6. Update pages on your website which are now out of date
7. Create a transparent site structure which makes it easy for content to be found
8. Publicise your content to search engines
9. Link your content to your social network profiles
10. Have a Content Creation Strategy in place
Provided you follow these ten steps (or at least more than half of them) then you should have little to worry about concerning your website being unfairly penalized with the Panda update.