The Google Panda Update changes are beginning to make themselves felt. Google’s quality assessment tactics which now also gauge page popularity and click-through-rates (CTRs) as a means of assessing relevancy spell doom for that stalwart of SEO for new sites: the hyphenated domain name stuffed with keywords.
Used mainly as a shortcut to high rank on Google’s organic search results pages (SERPs) domain names with hyphenated keywords has been a lazy SEO technique that’s largely worked. As recent as eighteen months ago I had a client on Google’s first page based on a long domain name and six pages of keyword optimized content.
While this may not have been deemed to be completely fair, seeing how he beat thousands of more established websites, it was within the established Google SEO guidelines and it produced the desired result. Now, however, we are getting into a fairer game where these shortcuts will no longer work.
This means that if you have a new website and you want it to rank high on Google you really have no other option than to start thinking about organic SEO as early as possible. The way Google is developing its algorithm new websites which need to rank well, fast need to pay attention to each of the myriad details which now comprise organic SEO. This includes naming conventions on products creating an SEO strategy, understanding how PageRank now works and internet marketing techniques.
The new ‘fairness’ algorithm Google has executed with the Panda update aims to deliver true value to the web by weeding out sites which have either out-of-date or spammy content. This puts even ‘legitimate’ websites' at risk if their content or web design is not arresting enough to hold the attention of their visitors and produce the acceptable range of click-through-rate (CTR) scores.
This means that now is the time to put in place an SEO strategy which takes into account content creation techniques and a strategic linking policy. Google Analytics which should always be your first step of the day is now an indispensible tool helping you maintain your site’s quality and preserve its ranking.
The other item which is now immediately affected is the length of content posts. Spammy sites have a ‘content signature’ which marks them as spam. It is always best to be vigilant against accidentally creating such telltale characteristics on your website by taking shortcuts in the creation of the content and then suffering Google’s Panda update penalty.
If you are not sure your site meets all the requirements it is important to have in place a daily routine which goes through the process of checking and taking preventative action. Time-consuming as it may sound it will be a lot cheaper in the long term.