David Amerland

Search Engines, behavioural targeting and SEO

You are wondering right now how the latest privacy wars amongst the big search engines are going to allow you to take advantage and make the most of your SEO efforts.


Make no mistake, anything which involves policy changes or competitive actions amongst the big search engines (and we are talking really Google, Yahoo!  and MSN in that order) is going to affect online search behaviour and SEO work.

 

 

You are wondering right now how the latest privacy wars amongst the big search engines are going to allow you to take advantage and make the most of your SEO efforts.


Make no mistake, anything which involves policy changes or competitive actions amongst the big search engines (and we are talking really Google, Yahoo!  and MSN in that order) is going to affect online search behaviour and SEO work.


Your concern here as a webmaster is less with search engine policy and privacy issues and more with what to do with your time so that you actually make concrete gains for each minute you spend optimising your site.


Broadly speaking the tack taken by the smaller of the big two (and that’s Yahoo! and MSN) and, to a far lesser extent by AOL, is going to affect the online search world and optimisation efforts because it will force a repositioning of online traffic and the online search percentage each search engine commands. In other words, no one wants to spend time optimising their site knowing that the optimisation work is going to make it visible to a relatively small number of online users.

 

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