David Amerland

Groupon’s Google Deal Rejection signifies a change of play

Just last week Google looked certain to buy Groupon in a deal which made sense. What no accounted for, of course, was Groupon saying ‘no’ to $6 billion. So far, the week began with a deal which looks set to fall through because the Groupon board cannot decide.

Nothing is 100% definite yet but the certainty watchers had concerning the outcome (understandable given the size of Google’s offer) was obviously premature. Groupon may have plans to steer it alone and mirror Google on their own turf in which case rather than a takeover a partnership sometime in the future nay well be on the cards. One thing is for sure, as the first decade of the 21st century comes to a close the surprises keep coming.

 

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