SEO help Semantic search Optimization

Ever since I started marketing my books my own way I am re-discovering truths about book publicity most publicists will not tell you. Google Semantic Search became a best-seller before it was even published and Google+ Hangouts for Business came to dominate the Google+ Hangouts and branding book lists through the use of nothing other than Hangouts.

Even before I started to write SEO Help: 20 Semantic Search Steps That Will Help Your Business Grow I knew I would have to a struggle on my hands when it came to publicizing it. You see, the problem is that before we got to the “here” that allows us to talk openly about operational and transactional activities (to use a little industry lingo) seeing exactly how something is achieved as well as the means that allow us to achieve it, we used to be “there” where one did not talk about these things. 

As a matter of fact in the pre-semantic search, radical transparency days of the web, each book was marketed in exactly the same way, adhering to a strict marketing formula that was dictated by what was possible to scale and what made sense from the marketing perspective of the publisher, rather than the audience. Books, in that not too-long ago era, were hyped because hype was necessary to get them moving and because every book was hyped, regardless, timing was required to have them appear at times when other, competing books were either waning or not yet published so the general noise was less. 

While it seems like a wasteful, intelligence-insulting way to market anything, least of all a book it worked because there was no other. In the absence of alternatives we seem to never be able to reject what is given to us and that goes also for marketing. 

What’s changed? In the radically-transparent, social media connected web marketing has to be as unique as the individual, the company or the product and that goes for both writers and their books. This makes things challenging. More so than you may think actually. While my last two books played out to very different marketing scenarios because of their different subject matters my very latest one revisits the area of semantic search from a very practical, very accessible point of view. In case you ask what’s the problem? Well consider that I have already talked extensively about semantic search. I can hardly revisit the exact same territory in the exact same way without answering the obvious question “Why is this book different?”

From a writing perspective the answers are easy: 

  • It is practical
  • It has almost zero theory
  • It is customizable to the level of the reader
  • It requires zero knowledge about SEO
  • It is intended to help with search marketing and branding
  • It is a working document the points of which evolve with a business

To get all that across I am doing things a little differently too. First I gave out a few copies to people whose integrity I trust even though they may not always agree with me. Their perspective and points of view became important to me and a few of them were kind enough to write impartial, balanced reviews of the book on their blogs. 

Then I accepted Hangout on Air invitations from people who were more aligned with the audience of the book. My peers in the search industry will want to talk about semantic search and the changes that are happening across the web, because of it. That’s not what the book is really about. Google Semantic Search already covered much of this. This is a book about all those actionable points you wish someone told you to get into before you got to the stage where you were desperate for anyone to help you with your online business. 

So the questions we cover tend to be the kind of questions most people in the target audience will cover. Will this be enough? Well, I really do not know at this stage. Each book is new to me in terms of marketing. I try things and see how they work (or not) and learn in the process. I will be updating this page as necessary so stay tuned.

HOA with Oleg Moskalensky