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Universal Basic Income is coming

Is Universal Basic Income a Step Too Far for any Government?

Semantic search, word vectors and concept associations

Artificial Intelligence in Semantic Search

Decision Making in Your Organization

Decision Making In Your Organization

When everything is connected nothing is easy

Relationships, Trust, Connections and Search

I have, of late, been putting out posts that take us down to the very fundamentals of who we are and what we do. I know, you know that I know you need a “three steps that help me do this” content because you’re busy, are juggling things and really, if you give me your trust (which I value) you want me to tell you to do three, four, five (a number, anyhow) of actionable things that will deliver what you want.

The secret to marketing, branding, sales and SEO

The Only Secret To Marketing, Branding, Selling, And Yes, SEO Too You Ever Need to Know

Have you ever wondered why each year you read new books on branding, marketing, salesmanship and SEO (some of which have been written by yours truly?).

The Sniper Mind CD Cover

The Sniper Mind Giveaway

Decision-making is broken. All of us live in a fast-paced world with extreme volatility, information overload and constant distractions. In this environment we are asked to make decision using our expertise, second-guess trends and set up processes that we’re unsure even meet the task at hand.

International Public Relations Association IPRA Conference in Sofia: SOPR

SOPR: Public Relations and The Sniper Mind Challenge

Public relations has always been thought of as the kind of deal you make with the devil in order to increase your marketing reach and safeguard your reputation. Invariably seen by outsiders as masters of spin or peddlers of hype the industry has hardly been helped by the 21st century affliction with “fake news” and the blurring of the lines between what’s editorial and what is paid media.

Everything is data

Follow The Data

The war for hearts and minds online and offline is won by one thing and one thing only: data. Whatever label you care to slap on a business: Google, Amazon, Facebook, Starbucks, Walmart, without data they are empty shells.

Empathy and your online identity

The Empathy Curve and Your Online Identity

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you. For that to happen, beyond the glitz and gloss of “professional” styling you have to connect at a level that is personal enough to dispel misunderstandings, overcome perception barriers, and create the kind of trust that produces long-term business relationships. 

Local search is the new global search

Why Local is the New Global

Just a short seven years ago this is what we had to do in order to find a restaurant near us:

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