The web is a place where grown men break down and cry and kids fresh out of school walk away owning banks and flying in Leer jets. This ability to upset the status quo and present the new and fresh to the masses has created an impetus which still drives our economy.
The entire point of the web has been about personalization from the very beginning. The moment, back in ’95 those strident handshake modem tones were struck and we saw our first website we were hooked on the fact that now we could do just about anything in the small hours of the morning in our PJs.
When you are the world’s most popular search engine, fielding over a billion search queries a day censorship of any kind, however well-intentioned is most likely to land you in hot water. Google Instant is changing the way we use Google search and Google have placed some restrictions on what it can show in order to ‘protect the innocent’.
Basically it has altered the algorithm so that if certain words are input, even if they are immensely popular the results stop appearing for them and you then have to manually click yes, you want to go on and see them. Not much of a restriction in terms of safeguarding anything and you must wonder why it’s there at all if all it takes is a single click to make it go away. For example type in “bisexual” or “lesbian” in the Google search query field and Google Instant stops working.
Over the past year Google has, quietly, rolled out over 350 changes to its search algorithm, each of which has made it more responsive, faster and capable of delivering more and more relevant results. As autumn rolled in, in the northern hemisphere, Google made a seemingly tiny change which, however, is going to have a whole lot of ramifications in terms of SEO.
First, let’s look at the change. Google has for some time now been getting into the real-time search game with Twitter results coming up in a real-time window within Google search results. The latest change called Google Instant you can see what it’s all about in the video below:
Because we are used to thinking that Google is so big that everything which it does is bound to be supported by an unbelievably big number which will be its budget and the sort of marketing brains which dwarf the wattage output of super novas except that you’d be right only on the latter. Like any large company Google adopts the approach that each project needs to work on a shoestring budget and fight hard for its existence backed, mostly, by the glamour of the Google brand and the brilliance of its people.
If you are new to the concept of Web 2.0 then Web 2.5 is going to seem like a step too far so there is a need here to recap, briefly and explain just what is going on. When the term Web 2.0 came on the scene as a marketing ploy which was too good a soundbite not to use, at a Web Summit conference in 2005, there was no agreement on what it meant or if there was, even, a Web 1.0 concept.
When it comes to search engine optimization and what you can do for your website much of what you need to consider in terms of actions and practices comes, inevitably, from your own development as a webmaster.
As I am writing this May 31 2010 has just passed and over 25,000 people (probably) quit Facebook in protest over its double standards and violation of basic users’ privacy rights. The “Quit Facebook” group nominated Monday 31st May as the day users should ditch their account, demanding that the web be an “open, safe and human place.”
As the web itself is changing so is the world of SEO and what optimizers and webmasters who are interested in remaining current should be keeping their eye on. There are now three very important trends developing which will seriously impact on the way SEO is done in the near future.