When it comes to search engine optimization and what you can do for your website much of what you need to consider in terms of actions and practices comes, inevitably, from your own development as a webmaster.

As the web itself is changing so is the world of SEO and what optimizers and webmasters who are interested in remaining current should be keeping their eye on. There are now three very important trends developing which will seriously impact on the way SEO is done in the near future.

As I am writing this SEO Help: 20 steps to get your website on Google’s #1 page is riding high on the Amazon best-seller charts for books on SEO and Internet Marketing, on both sides of the Atlantic. It’s at the No 42 position in the UK and No 48 for the US which provides consistency and, from an author’s point of view, a certain sense of achievement.

As I am writing this my book, SEO Help: 20 steps to get your website to Google’s #1 page is riding high on the Amazon.co.uk best seller charts at the number 17 slot which is great (plus the highest it’s risen since it first came out in January this year).

I was reading a report in boingboing that was slightly nostalgic in outlook to those early Web 1.0 days when the web was more about personal sites than commercial ones and it made me think.

I have been active on the web since its very early days when a distinction still existed between the internet and the world wide web and when actually entering a site was an event in its own right. It is easy to forget how far we have come and how fast so it’s good to note that those old hackneyed and ever-so-innocent sites made with a lot of passion and a certain amount of dreams were also incredibly search engine friendly.