David Amerland

Why Web 2.0 aesthetics are good for business but bad for SEO

I was reading a report in boingboing that was slightly nostalgic in outlook to those early Web 1.0 days when the web was more about personal sites than commercial ones and it made me think.

I have been active on the web since its very early days when a distinction still existed between the internet and the world wide web and when actually entering a site was an event in its own right. It is easy to forget how far we have come and how fast so it’s good to note that those old hackneyed and ever-so-innocent sites made with a lot of passion and a certain amount of dreams were also incredibly search engine friendly.

Search Engines, behavioural targeting and SEO

You are wondering right now how the latest privacy wars amongst the big search engines are going to allow you to take advantage and make the most of your SEO efforts.

Make no mistake, anything which involves policy changes or competitive actions amongst the big search engines (and we are talking really Google, Yahoo!  and MSN in that order) is going to affect online search behaviour and SEO work.


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