Over the past year Google has, quietly, rolled out over 350 changes to its search algorithm, each of which has made it more responsive, faster and capable of delivering more and more relevant results. As autumn rolled in, in the northern hemisphere, Google made a seemingly tiny change which, however, is going to have a whole lot of ramifications in terms of SEO.
First, let’s look at the change. Google has for some time now been getting into the real-time search game with Twitter results coming up in a real-time window within Google search results. The latest change called Google Instant you can see what it’s all about in the video below:
When it comes to search engine optimization and what you can do for your website much of what you need to consider in terms of actions and practices comes, inevitably, from your own development as a webmaster.
As the web itself is changing so is the world of SEO and what optimizers and webmasters who are interested in remaining current should be keeping their eye on. There are now three very important trends developing which will seriously impact on the way SEO is done in the near future.
As I am writing this SEO Help: 20 steps to get your website on Google’s #1 page is riding high on the Amazon best-seller charts for books on SEO and Internet Marketing, on both sides of the Atlantic. It’s at the No 42 position in the UK and No 48 for the US which provides consistency and, from an author’s point of view, a certain sense of achievement.
Because we are used to thinking that Google is so big that everything which it does is bound to be supported by an unbelievably big number which will be its budget and the sort of marketing brains which dwarf the wattage output of super novas except that you’d be right only on the latter. Like any large company Google adopts the approach that each project needs to work on a shoestring budget and fight hard for its existence backed, mostly, by the glamour of the Google brand and the brilliance of its people.
If you are new to the concept of Web 2.0 then Web 2.5 is going to seem like a step too far so there is a need here to recap, briefly and explain just what is going on. When the term Web 2.0 came on the scene as a marketing ploy which was too good a soundbite not to use, at a Web Summit conference in 2005, there was no agreement on what it meant or if there was, even, a Web 1.0 concept.
As I am writing this May 31 2010 has just passed and over 25,000 people (probably) quit Facebook in protest over its double standards and violation of basic users’ privacy rights. The “Quit Facebook” group nominated Monday 31st May as the day users should ditch their account, demanding that the web be an “open, safe and human place.”
A recent piece I wrote for Journalism.co.uk drew quite some reaction not to mention about 200 emails which came through HelpMySEO on the subject which indicates perhaps that somewhere a raw nerve was touched. Now, I have written on the ability of writers and authors to affect SEO gains here before so the issue when it comes to journalism and SEO has less to do with ability and more to do with ideology and politics.