In the technology work meltdowns are a problem. Because global service providers provide vital services for hundreds of thousands of clients, in different countries and across time zones, the traditional means of communicating with them are no longer viable.

It is easy to believe that we are going to last forever. We plan our lives, think about new business, work hard to create an online/offline world where things make more sense than before and in doing so we go directly against the endemic, ubiquitous entropy of the universe, constantly emptying ourselves, pouring energy into the system so that it becomes something other than a self-organising, lowest-stable-energy-level platform.

September was a tremendously busy month when it came to SEO and Social Media developments. If you missed anything you would have been excused as the hours of the day suddenly available for keeping up with everything became inadequate.

John Rakestraw is a man whose mission is to help writers exploring the go-it-alone route get as much help as they need to become a viable ‘product’. I use the word ‘product’ because we are now in the days where a transition is occurring between publishers and publishing houses being the traditional gatekeepers of information and the only available way to get books to the public and authors becoming, themselves, the commodity which sells their books.

While I am a great Google fan because I see that despite all its faults as a company (and it has many) it strives to be as best as it can while doing as little harm as possible, I have resisted joining the argument of Google+ vs Facebook when it’s based on grounds of pure emotion or supposed loyalty.

There is nothing like a sensationalist headline to draw attention to polarized issues and, perhaps, oversimplify the argument. Until very recently Facebook vs Google+ was just one of them because, in reality, Google+ is nothing like Facebook.

You cannot escape SEO any more than you can escape the fact that in publishing eBooks are gaining the upper hand over their paper cousins, some a dozen years from the time it was forecast it would happen.

While most companies do social in a vertical B2C kind of way where they control some sort of central web presence which they then use to “take over the web”, Google does it differently. The Google approach to taking over the web (sigh – they all want the same thing) is to provide a service which has a use and let people use it.

Here’s an interesting thought: as an SEO author with a vested interest in SEO continuing to be crucial in working online and promoting your business, I am bound to have a certain bias in the advice I give you, after all I want you to continue to visit my blog for SEO tips and I want you to continue to buy my books on SEO and online marketing. The question this raises is, does this make my advice less trustworthy?

While the weather has been heating up and many of us have been hitting the beach the SEO and Social Media sphere has been busier than ever.