Everyone knows that the holiday sales season is make or break and perhaps none more so than in retail. In an unforgiving market and a tough economy casualties are to be expected. Sears Holdings, which owns Sears and K-Mart, both iconic US retail chains announced, on the last day of the year that up to 120 stores would be up for the chop.
The final month of 2011 was full of changes and developments in the world of social media and search engine optimization. Google did not disappoint, leading the way in SEO but it was social media which perhaps stole the show by providing lessons, in the form of disasters.
If, like me, you watched in fascination the finale of the mega-popular reality show, America’s Biggest Loser, you’d have been struck by the fact that here were fifteen of what I’ll call America’s biggest sinners as far as overeating, weak will and lack of focus in life, are concerned, and yet, they were all managing to do the seemingly impossible.
If you thought social media is being disruptive in the way it makes traditional ways of marketing and communication obsolete then wait till you get a hint of the next step in tech that’s just round the corner.
The year that’s about to close is probably going to be most noted for the number and depth of social media disasters we saw it give us. From Gilbert Gottfried losing his gig as the voice of the Aflac duck after posting jokes about the tsunami, in Japan, on his Twitter account to "Two and a Half Men" star Ashton Kutcher being rebuked after tweeting to the 8.5 million followers of his @aplusk account, "How do you fire Jo Pa?” there was a plethora of celebrities, personalities and brands getting it wrong, and doing so spectacularly and in public.
Disruptive technologies are technologies which change the way something is done so drastically that its business model no longer makes any kind of sense.
The recent PayPal Social Media PR disaster is one of those moments which, from a distance, are hard to understand. How is it possible, we ask ourselves, for a company which deals with people and their money to be so unyielding to reason and incapable of actually examining the precise facts of the case in question?
When I set out to write SEO Help: 20 steps to get your website to Google’s #1 page I have to admit I was unsure on how successful I would be. I knew, from my day-to-day dealings with SEO clients that small businesses struggled with the budget and I knew that SEO was a subject that was a closed book to them.
In the 60s, lost so far back into last century that there was no email, no computers and TVs worked with vacuum tubes I used to watch mesmerised as Star Trek’s Enterprise flashed across my black & white TV. The iconic opening sequence with William Shatner’s voice bringing Roddeberry’s vision to life shaped the views of a generation.