There is a danger with labels which we think we know what they mean, to blindside us into making mistakes which are based upon lazy assumptions. Back in 1992 Francis Fukuyama gained instant global fame with his book The End of History and the Last Man which argued that with the fall of Communism as a dominant ideology human history had entered a brand new chapter which was going to be less antithetical than the years preceding it, and therefore, arguably, less interesting from a historical point of view.
The death-knell appears to have sounded for the résumé (the old-fashioned CV). If you are busy beautifully lining up all your years at school, college, work experience and the time you interned for your dad’s firm, in the hope that it’ll get you a job in this uncertain economy you might want to take a peek at what’s going on in the world of job recruiting courtesy of social media.
When it comes to social media marketing usually you just want to know what to do. What formula to apply to your business, rather than why. Because social media is really not new, though our examination of it in an online context is, there is actually a formula you can apply which works every time.
When you are a dominant player in an environment you control, with few outside competitors and it looks like that the only threat you might ever have to face is from your own kind, you’d be forgiven, perhaps, for getting a little complacent.
You know social media’s disruptive influence is spreading faster than anticipated and continues to have unexpected results when a blog that’s all about business, SEO, social media marketing and the effects of technology on society, suddenly has to talk about parenting.
I have, ever since I can remember, been troubled by the questions of what a writer is and what a writer does. Both of these are harder to answer once you get past the facetious response which they at first inspire and for me, they have been part of the process of evolution of writing and the writer, most of my life.
When you are a world class hi-tech company whom people entrust with the safety of their homes you’d better make sure you’re on the ball when the trust they place in you falls a little short of the mark.
Common sense is a terrible demon. It has a way of insidiously whispering in our ear, telling us that the things we logically believe to be true, actually are and therefore there is no need to spend time and effort examining them deeper. We have to, instead, take action.
Social media is not always about life and death situations and the fight for freedom. It is also as amusing, subtle, endearing and light-hearted as the interaction of the crowd. It is this nuance which takes place on a personal basis which makes it so powerful, pervasive, important and has companies (and governments) running scared.
